Sony Unveils Selfie-Focused Perfume Bottle Camera for Fashionistas

Sony has on Friday officially unveiled its latest digital camera, the Cyber-shot DSC-KW11. No ordinary compact digital camera, the offering is shaped like a perfume bottle, and features the lens where the nozzle should be and a display on the same side.

The Japanese electronics giant has announced the Cyber-shot DSC-KW11 will be available in Asia-Pacific countries from October, and will ship in Green, Pink, White, and Violet colours. It has been priced at CNY 5199 (roughly Rs. 51,100) in China, and will be available for pre-order from August 22 to September 19.

The Cyber-shot DSC-KW11 has according to Sony been designed to help 'fashionistas' capture their 'perfect selfie' or their 'OOTD (Outfit of the Day) shot' to share on social networks. It also features Swarovksi crystal elements in its design.

The Sony Cyber-shot DSC-KW11 features a 19.2-megapixel 1/2.3-inch Exmor RS CMOS sensor and an f/2 21mm wide-angle lens. The lens is mounted on a 180-degree swivel, which according to Sony gives "the illusion of a slender body and a slimmer face for convenient and easy selfie shots."

The Cyber-shot DSC-KW11 features a 3.3-inch OLED display with a 1,299k dot resolution, and comes with an LED light flash. It has dimensions of 57.7x125x20.1mm, and weighs 136 grams with the battery and microSD card.

Notably, Sony's Cyber-shot DSC-KW11 features NFC and Wi-Fi connectivity features that enable easy sharing of content between devices, and to social media or other accounts. Sony also notes NFC enables a one-touch connection with smartphones or tablets, either for transferring content, or to use those devices as a Smart Remote Control - a feature that also works over the same Wi-Fi network. The smartphone or tablet will need the latest version of the PlayMemories Mobile app. Users can also use the camera's attachable ring stand that allows it to stand freely at a tilt or hung on the wall, for 'hands-free' selfie-shooting.

The company is also touting the Sony Cyber-shot DSC-KW11's four shooting modes, Intelligent Auto, Scene Selection, Beauty Effect and Picture Effect. While the first two are quite common in most cameras, the last two bring numerous new adjustable features. Beauty Effect in still image mode brings Skin Smoothing and Skin Toning, and in video mode brings Eye Widening, Face Slimming, and Shine Removal in addition. Picture Effect on the other hand brings such features as Toy Camera and Partial Colour.

Also being touted by Sony is the Flick Touch Shutter feature, which allows users to quickly set up a selfie-timer by tapping and flicking their finger towards the wanted delay timing (2, 5, and 10 seconds) and number of images on the screen. Notably, the continuous shooting or burst mode on the Sony Cyber-shot DSC-KW11 is quite slow, at 0.33fps. For full specifications, users can check out Sony's press release.