Inshorts, which curates news items of the day and crunches them into 60 words, has been included by Google in its list of 50 Best Apps of India. The other popular apps in the list include Facebook, Whatsapp, Twitter, Skype, TrueCaller, Zomato, and Gaana to name a few.
The Google apps list is a ready reckoner listing the best apps and games (both free and paid format) that were featured this year on Play Store, thus enabling the audiences to see how their favorite apps and games have fared throughout the year.
“The inclusion of Inshorts in Google’s list of top 50 apps for 2015 validates our brand promise of keeping our users informed by the means of simple, precise and short form content which could be consumed in less than 15 seconds. In 2016, our focus would be upon serving relevant content to relevant users, ” said Azhar Iqubal – CEO and Co-Founder, Inshorts.
The company was founded in 2013 by three IITians – – Azhar Iqubal, Anunay Arunav and Deepit Purkayastha. The application can be downloaded on Android/iOS.
Inshorts has grown from less than 100,000 downloads at the beginning of the year to more than three million downloads by December 2015, the company said. The app serves more than half a billion page views everyday and 80 per cent of its users as of today come fromNew Delhi, Bengaluru, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Ahmedabad, Chandigarh and Jaipur.
The app has recently launched a Hindi interface to make inroads in Tier 2 and Tier 3 cities and based on its success, plans a foray in Marathi, Kannada and Tamil by mid 2016. With these initiatives, Inshorts aims to increase its reach by an additional 5 million users by April 2016.
Inshorts is currently working on building India’s first intuitive content recommendation engine and is testing its efficiency with the help of its community of beta users called ‘Insiders’ which has more than 20,000 users.
With the content recommendation engine, the app aims to identify its users based on their content consumption habits and serve them more alternative content in the genres of their interest. The company is also in the process of partnering with popular alternative content publishers and helping them to increase the reach of their content through the Inshorts platform.
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